Berend Dumas – freelance Data & AI consultant
10+
Projects delivered

Make Optimal Use
Of Your Data

I specialize in, and highly enjoy, making data and AI work for you and your company. Creating tangible products and delivering results in a short period of time is my forte.

Trusted by leading companies

Track Record

MT Sprout
MT Sprout
Media
Website Behaviour Data Extraction & Insights 2026

Extracted data from Hubspot, molded into usable data, created Dash Dashboards generating relevant management insights.

Data Extraction
Dashboard Build
Insights Delivery
KNLTB
KNLTB
Sports
Rating Calculation Pipeline 2026

Advised on the architecture and setup of an in-house rating calculation pipeline — replacing external dependencies with a robust, maintainable system fully owned and operated by the KNLTB team.

Advisory
Architecture Design
In-House Build
bol.com
bol.com
E-commerce
Product Recommendations 2025

Optimized product recommendation algorithms serving personalized suggestions to over 1 million daily visitors.

Stakeholder Talks
Algorithm Optimization
Team Advisory
bol.com
bol.com
E-commerce
Warehouse Returns Classification 2025

Improved the defect classification algorithm for warehouse returns, reducing manual inspection effort and increasing defect classification accuracy — resulting in over 1 million EUR in gains (year).

Process Inspection
Algorithm Experiment
Production Rollout
bol.com
bol.com
E-commerce
AI-Enhanced Product Titles 2025

Leveraged AI to rewrite and optimize product titles at scale using product descriptions and Google Search data, improving Google rankings for hundreds of thousands of products and driving a significant uplift in organic search traffic.

Discovery
PoC
Large-Scale Experiment
bol.com
bol.com
E-commerce
Logistics: Package Size Prediction 2025

Improved delivery accuracy by improving package size prediction algorithm, resulting in 0.5 million identified cost savings.

Algorithm Improvement
Validation
Production Rollout
bol.com
bol.com
E-commerce
In-House Banner Recommendation Engine 2024

Designed and built a recommendation engine to replace an external vendor, matching performance and saving €2 million in licensing costs annually.

Discovery
Engine Build
Benchmarking
Deployment
SRC Search
SRC Search
Recruitment
Database (re)creation 2024

Recreated a valuable database from old, locked files.

Data Recovery
Transformation
Database Build
bol.com
bol.com
E-commerce
AI-Driven Creative Studio 2024

Founded bol.com's AI-driven creative studio, an internal capability for generating on-brand visual assets at scale, enabling unlimited product imagery without relying on costly manual production.

Concept & Vision
Studio Build
Brand Integration
Scale-up
Athlon
Athlon
Mobility
Car Alternative Recommendation System 2022

Built a solution for Athlon Sales showing similar cars given a customer car. Helped drive sales. Presented on Big Data Expo 2022.

Similarity Modelling
Sales Integration
Conference Presentation

The One Day Build

You already know what you want to build. Let's build it.

You have a data problem or AI idea and want to see if it actually works. In one focused day we go from raw data to a working proof of concept: something you can show, test, and build on. No strategy decks, no weeks of scoping. Just hands-on building with a clear outcome before dinner.

What you walk away with
Working proof of concept Real data insights Validated approach Concrete next steps A fun, energizing day
Book Your Day €1.250 — One day. Real output.
How the day unfolds
09:00 – 10:30
Business Discovery
Explore where data makes the biggest difference for your business.
10:30 – 12:30
Data Deep Dive
Inspect and extract your data, validate what's workable.
12:30 – 13:15
Lunch
13:15 – 16:30
Build
Build a dashboard, model, or app from the morning's findings.
16:30 – 17:30
Results & Roadmap
Walk through what was built and map out the next steps together.

Think Big,
Start Small

Two days to find your biggest data & AI opportunity, and the first logical step to get there.

Every consultant tells you to "do something with AI". In practice, most companies get stuck: thinking too big without starting, or starting too small without thinking. We fix this by combining strategic business thinking with deep technical know-how. Together we find what actually matters and make it executable.

Berend and Mark have done exactly this dozens of times, across branding, marketing, advertising, logistics, finance, customer care, you name it. Always fun, always energizing, always with results. That experience is now packed into this workshop.

We handle everything: a focused venue away from your office, good coffee, a proper lunch. Just show up with your team and let us handle the rest.

Berend Dumas
Berend Dumas
Data Scientist & AI Engineer
Mark Schep
Mark Schep
Data & AI Engineer

Combined, Berend and Mark have successfully delivered 20+ high-impact projects with proven value. See Berend's testimonials · See Mark's projects

Book your data and AI quick scan €6.000 — Two days. Real direction.
Day 1
Think big: finding the biggest value
You walk away with
A clear view of where the biggest improvements lie, what they're worth, and how using data and AI can get you there.
Day 2
Start small: the first logical step to get there
You walk away with
A concrete logical next step to monetize the first use case, and a one-page technical plan to execute.

Testimonials

"Berend balances strong subject knowledge with the ability to convey it to anyone, adapting his style to his audience while maintaining depth. After several successful projects, our results spoke for themselves and people were lining up to work with us. Together we built a concept and way of working into an internal brand. Structured problem-solving with sustainable results became more the rule than the exception. Something many large corporates are jealous of."

Erick Webbe
Erick Webbe
Head of Data Science

"What I appreciate most about working with Berend is his ability to translate data science into plain language, making complex topics understandable and actionable. He's open to out-of-the-box ideas, making conversations not just smart but also creative and inspiring. In both our projects at bol and Pip Studio, he proved a real accelerator: bringing sharpness and new perspectives to ideas I already had. Together we turned an idea into a scalable AI platform for a client. Honestly, I learn something every time we talk."

Christopher Marcks
Christopher Marcks
Founder

"Berend knows exactly what he's talking about, and his communication skills are exceptional. He's very good at getting to the core of a problem and conveying it in plain language to stakeholders who often have little background knowledge. Throughout our entire collaboration we had near-daily contact, delivering clear results at great speed. The standout was the Auto Advice Tool — predicting the top 5 car recommendations for individual lease drivers — a result that has stuck with me."

Frank de Gouw
Frank de Gouw
Manager Data & Analytics

"Berend is approachable, always open to conversation, and has a strong ability to explain complex choices to non-experts in a clear way. Berend takes others' ideas seriously and incorporates them into his solutions. With management, he presents results in plain language that drives understanding and gets everyone involved. The turning point was when Berend presented the improvements possible with our prediction model — that's when it clicked. What I'm most proud of is bringing the prediction model back to life. It ultimately led to the permanent hire of a Data Scientist who built on the foundation Berend laid together with the Voyager team, making it a renewed and integral part of the team."

Martin Schijf
Martin Schijf
Engineering Manager

"Working with Berend was particularly enjoyable, especially due to his personal approach, his enthusiasm, and his experience in spotting opportunities. What stands out is his unique combination of deep technical expertise and the ability to develop pragmatic, and explainable, solutions."

Job
Job
Head of Data

"Working with Berend was like a great dynamic dance. Short iterative check-ins, adjusting our approach based on learnings — and what I loved most: he always comes with evidence for his hypotheses. That leads to well-founded conversations that let you move fast. His upbeat, optimistic character also just makes collaborating with him a real pleasure. Together we showed that data science can be agile too — no months-long trajectories. Parts of that way of working have since been adopted more broadly. And I'm incredibly proud that the scalable solution we built together is now being implemented."

Sandra Schugens
Sandra Schugens
Senior PM Product Recommendations

Technologies I work with

My everyday go to.
Still the most powerful tool for asking the right question of your data.
Notebooks powered by big compute, who doesn't like it.
I like working with it, unfortunately Microsoft's ;)
Used during my time at Bol, great developer experience.
AI model heaven.
My first analytics language :)
This is where I fell in love with building good looking front-ends.

Let's talk about
your data & AI

Whether you have a concrete question or just want to explore what's possible — drop a message and I'll get back to you within a day.

Or email directly at hello@dumasdataconsultancy.nl